Design Brief

PROJECT TWENTY TWO

The following brief outlines the work that will be undertaken for my final term project. The project will involve setting up a new clothing label.

BRANDING

TwentyTwo is the chosen name for a new fashion label which will become a brand for urban T shirt designs. Since the 1950’s with the exposure of famous actors such as Marlon Brando, the T shirt changed from being an undergarment to a popular fashion item for men, women and children. Through the years, it has become a walking canvas for people to express their views and feelings and a canvas for artists and designers to be creative.

DESIGN

The brand will be aimed at a fashion conscious and forward thinking market with an interest and awareness of both fashion and design. The theme for the range of T shirts will be focussed on typographic design using sayings, lyrics and buzz words that the target market can relate to.

In depth research into the graphic design of T shirts must be done in order to create a brand that is original and fresh.

A strong identity must be designed for the brand and relevant research into competitor brands, brand development and corporate identity must be carried out. The name TwentyTwo allows a fresh identity with no preconceived ideas of the name. The identity must take into consideration the characteristics, aesthetics and uniqueness of the T shirts being created.

PRODUCTION

For the production of prototypes for the T shirts, different printing techniques must be investigated and researched as well as suitable suppliers for printing the graphics onto. Different shapes and colours of T shirts must be explored. It should be a consideration whether to use Fairtrade materials for the designs and what the ethical ethos of the brand will be.

REQUIREMENTS

Identity

Logo/logotype

Business stationery (business card/letterhead/compliment slip)

T shirt swing tags

Garment labels

Packaging

Tees

4 designs for T shirts

(mixture of men, women & unisex)

Website

Design the interface for an online website

Photography

Short video clip

Introducing..

twentytwo

I have set up this online blog to track, record and document the development of a new project I am embarking on. Introducing... twentytwo, a new fashion label brand. For the past few days I have been deliberating over what to call this new label. I thought of Dirty Laundry, Beautiful Chaos, Urban Decay amongst others but none of them fit the bill...

The brand will be the new home of a range of T Shirts which will be designed by myself for a university project but the life of the project will extend into the 'real world'. I decided on twentytwo because it is my lucky number and my daughter's birthday. I think that the name will allow me to be creative with an identity and as it is numerical it allows me to define the feel and look of the brand and the t shirts.

The next week will be spent researching further other graphic designers and tee shirt graphics..to get a clear direction for the focus of the label..in the meantime here are some images that are inspiring me...