Design Brief

PROJECT TWENTY TWO

The following brief outlines the work that will be undertaken for my final term project. The project will involve setting up a new clothing label.

BRANDING

TwentyTwo is the chosen name for a new fashion label which will become a brand for urban T shirt designs. Since the 1950’s with the exposure of famous actors such as Marlon Brando, the T shirt changed from being an undergarment to a popular fashion item for men, women and children. Through the years, it has become a walking canvas for people to express their views and feelings and a canvas for artists and designers to be creative.

DESIGN

The brand will be aimed at a fashion conscious and forward thinking market with an interest and awareness of both fashion and design. The theme for the range of T shirts will be focussed on typographic design using sayings, lyrics and buzz words that the target market can relate to.

In depth research into the graphic design of T shirts must be done in order to create a brand that is original and fresh.

A strong identity must be designed for the brand and relevant research into competitor brands, brand development and corporate identity must be carried out. The name TwentyTwo allows a fresh identity with no preconceived ideas of the name. The identity must take into consideration the characteristics, aesthetics and uniqueness of the T shirts being created.

PRODUCTION

For the production of prototypes for the T shirts, different printing techniques must be investigated and researched as well as suitable suppliers for printing the graphics onto. Different shapes and colours of T shirts must be explored. It should be a consideration whether to use Fairtrade materials for the designs and what the ethical ethos of the brand will be.

REQUIREMENTS

Identity

Logo/logotype

Business stationery (business card/letterhead/compliment slip)

T shirt swing tags

Garment labels

Packaging

Tees

4 designs for T shirts

(mixture of men, women & unisex)

Website

Design the interface for an online website

Photography

Short video clip